Local SEO is a key strategy for brick-and-mortar businesses looking to improve their visibility, connect with local customers, and grow their business. Cannabis dispensaries that optimize their online presence and follow the best practices for cannabis digital marketing can benefit from increased foot traffic and meaningful results.

A primary goal for many local dispensaries is to appear in the Google local pack, a group of businesses that show up at the top of search results when someone searches for a product or service nearby. This is a coveted spot that can dramatically increase the number of people visiting your storefront.

Top Tips for Boosting Cannabis Dispensary Local SEO

To help ensure that your business is visible to local searchers, it’s important to claim and optimize your Google Business Profile (GMB). Once you have a GMB listing, make sure to fill out as much relevant information as possible. This includes business hours, photos of the storefront and interior, a website link, and more.

Another key part of cannabis dispensary local SEO is claiming and optimizing business listings on other websites and local directories. These include major platforms like Yelp, YellowPages, and Bing Places, as well as industry-specific directories such as Leafly and MJLink. Be sure that your NAP (name, address, phone number) is consistent across all of these platforms and regularly monitor and remove duplicate citations.

Customer reviews can also play a big role in cannabis dispensary local seo. By encouraging your satisfied customers to leave positive reviews on GMB and other local listing platforms, you can improve your search rankings and boost foot traffic to your storefront.…